Core Stories that Convert Workshop


You’ll be emailed a workbook and Zoom link to join on June 22 at 11 a.m. PST!

Ready to identify the core stories of your business so you can capture what you stand for, convert those dreamy like-minded clients, and be crystal clear who you serve?
Your brand’s core story is at the heart of it all and the number one strategy to convert followers into clients. You’re able to connect on an emotional level with your audience, inspire them that results like yours exist, and motivate them to buy.
JUNE 22, 11 A.M. PST
Peel Back the Personas: identify who your ideal clients are, how to talk at their point in the client journey, and what behaviors are a common theme.
Highlight the Hero: what do your clients truly desire? It’s not just getting services completed or systems in order. They may crave confidence that comes from having a well-oiled business, or more hours to volunteer in the community. Go deeper than what’s on the surface for powerful copy that converts.
Represent your Role: understand how your expertise fits into what your clients deeply desire and craft language that specifically meets those demands.
Craft the Core Story: places, everyone! We’ll look closer at how each of these components creates a concise storytelling narrative we’ve seen since for centuries. You’ll leave with a framework for writing your very own core story!


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